SEO/SEM Specialist

Company: Metromix
Job Location: Chicago, Illinois
Date job posted: 2008-06-05

About Metromix

Metromix is a national network of local entertainment websites that targets 21 to 34 year olds and provides information on where to go and what to do. Formed through a joint venture between Tribune and Gannett, two of the country's largest media companies with newspapers, TV stations and websites in the nation's top markets, Metromix is currently operating in ten markets and is planning rapid expansion to more than 40 in 2008, including 25 in the top 30 markets.

We're looking for smart people to help build Metromix into a thriving business with a strong national brand - and have fun doing it.

Metromix is currently recruiting for a SEO/SEM Specialist who will drive audience growth via organic and paid search methods. The Specialist will be responsible for formalizing SEO strategies and tactics and help lead the technology team in their implementation across all websites and any brand extensions (e.g. widgets, applications).

The Specialist will also serve as a functional expert when devising and executing inbound linking strategies (e.g. SEM, cross-linking, social media marketing). The SEO/SEM Specialist will work closely with marketing and product development teams as well as agency partners, and will report directly to the Product Manager.

Responsibilities Include

Analyze website traffic and provide well defined technical, design, content, optimization strategies for search engine improvement that maximizes ROI and increases the rank of natural search result listings and effectiveness of PPC campaigns.
Develop SEO website assessments and recommendations and translate them into technical requirements. Work with development team to implement SEO enhancements/modifications.
Provide SEO guidance in technical areas such as server infrastructure, website structure and page construction, internal linking, CSS, JavaScript referencing and programming standards.
Review and manage all page tagging (page titles, meta tags, alt tags, copy, etc.).
Work with technology and marketing teams to maximize Metromix 'shelf space' on search engines.
Manage relationship with search agency and provide process for individual market voices to be heard (e.g. buying keywords that are seasonal and/or market specific).
Use third party software and internal tracking tools to identify high value search phrases.
Train local market staff on best practices in SEO; serve as internal 'evangelist'.
create education programs for Metromix staff on how their decisions affect SEO, and how to take SEO into account when developing content, programs, functionality.
Consistently analyze changing opportunities and monitor trends in search engine algorithms and important keywords.

Requirements

Bachelor's degree required (with background in Computer Science or Online Marketing preferred).
Minimum 4 years online marketing experience, with 3 years of SEO experience and a proven track record in improving site traffic.
Previous experience with keyword research, density analysis, reporting and link building tools.
Familiarity with developing, maintaining and optimizing large dynamically generated sites with content management publishing systems.
In-depth knowledge of and interest in SEO and online media; up-to-date with latest industry trends, technology and changes.
Experience with SEO of multimedia content including video, images, mp3s, etc.
Good understanding of benefits and constraints of current Internet technologies and strong knowledge of HTML, CSS, and JavaScript.
Must operate with high ethical standards and use only white hat techniques.
Exceptional presentation, communication and interpersonal skills. Proven abilities to effectively present and sell complex information to internal or external clients.
Must be detail oriented with excellent analytical and problem solving skills.
Ability to operate effectively in a team oriented and collaborative environment.

Application Procedure

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SEO/SEM Specialist

About Metromix

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